Initially, the client supplied AI mockups of what theyre looking for, worked within those parameters and beyond, Check7 supplied some versions and an alternate that quickly struck home.
With the initial mark chose, refinement was the name of the game. Blue was chosen to meet the demands of the brief, and also struck a personal favourite chord with the client.
The blue was optimized and perfected, and some work on the border around the monogram was explored.
The border was further optimized, finding harmony with the colour as well, This allowed inverted colour ways to be optimally displayed, without fighting heirarchy and attention.
Case Study:
Thrive Electrify Services Ltd.
Category: Marketing Design, Web, Social Media
Client Type: Electrical Contractor
Duration: 2023–2025
Role: In-house Digital Marketing Specialist
Client Type: Electrical Contractor
Duration: 2023–2025
Role: In-house Digital Marketing Specialist
The Challenge
Thrive Electrify was growing fast but struggling to communicate its value online. Their website had a high bounce rate, social content lacked engagement, and project information was buried in static images and text-heavy layouts. They needed a clearer digital presence that aligned with their modern, efficient work.
The Approach
Bringing clarity to chaos meant revisiting both the message and the medium. I led a visual refresh of the website, improved user flow, and implemented SEO-friendly content strategies. On social media, I transitioned the brand to a video-forward format to match the fast pace and visual nature of the industry.The Results
- Bounce rate dropped from 60% to 5–10% through improved layout and removal of intrusive elements.
- SEO optimization brought in a steady 30–100 clicks/month from organic search.
- Page view time increased by 1–2 minutes, indicating stronger user engagement.
- Video-based social content significantly boosted impressions and made project highlights easier to understand at a glance.
Thrive’s shift wasn’t just visual—it was structural. Clear graphics made complex services feel accessible, while purposeful design backed by performance metrics proved that good design isn't just beautiful—it works.
DC Fabrication & Design
Logo Design
Fusing years of experience with personal enterprise; DC Fabrication & Design takes on the CNC world. To be represented in such a world, a logo that was unique, solid, and conveyed the versatility of CNC systems was needed. This is achieved through the logo design system, it’s strong modernist style has versatility built into it; with over 50 final variations this logo speaks to the cutting edge service that is DC Fabrication & Design.︎
- Primary Mockup
- Custom Pattern
- Client Pick Mockup
- Logo Detial
Jubilate
Logo Design
A distinguished teacher, in a classical field, needed a logo to be represented as such. The iconic “J” is fused with a music note, and it’s form functionally takes notes from the greats such as Beethoven, Strauss, Hanz Zimmer & Monteverdi. A geometric style typeface was chosen to reflect the clients mantra of “consistent but fair.”