Case Study: 

Thrive Electrify Services Ltd.








Category: Marketing Design, Web, Social Media
Client Type: Electrical Contractor
Duration: 2023–2025
Role: In-house Digital Marketing Specialist



The Challenge

Thrive Electrify was growing fast but struggling to communicate its value online. Their website had a high bounce rate, social content lacked engagement, and project information was buried in static images and text-heavy layouts. They needed a clearer digital presence that aligned with their modern, efficient work.

The Approach

Bringing clarity to chaos meant revisiting both the message and the medium. I led a visual refresh of the website, improved user flow, and implemented SEO-friendly content strategies. On social media, I transitioned the brand to a video-forward format to match the fast pace and visual nature of the industry.





The Results

  • Bounce rate dropped from 60% to 5–10% through improved layout and removal of intrusive elements.

  • SEO optimization brought in a steady 30–100 clicks/month from organic search.

  • Page view time increased by 1–2 minutes, indicating stronger user engagement.

  • Video-based social content significantly boosted impressions and made project highlights easier to understand at a glance.

Thrive’s shift wasn’t just visual—it was structural. Clear graphics made complex services feel accessible, while purposeful design backed by performance metrics proved that good design isn't just beautiful—it works.









DC Fabrication & Design


Logo Design
Fusing years of experience with personal enterprise; DC Fabrication & Design takes on the CNC world. To be represented in such a world, a logo that was unique, solid, and conveyed the versatility of CNC systems was needed. This is achieved through the logo design system, it’s strong modernist style has versatility built into it; with over 50 final variations this logo speaks to the cutting edge service that is DC Fabrication & Design.︎

  1. Primary Mockup
  2. Custom Pattern
  3. Client Pick Mockup
  4. Logo Detial






Jubilate


Logo Design
A distinguished teacher, in a classical field, needed a logo to be represented as such. The iconic “J” is fused with a music note, and it’s form functionally takes notes from the greats such as Beethoven, Strauss, Hanz Zimmer & Monteverdi. A geometric style typeface was chosen to reflect the clients mantra of “consistent but fair.”