Untitled Page — Check7 Graphics Co.

P1 · Sheet 1 of 4

Rebuildr

Project: Logo design, brand identity
Sector: Construction, renovation
Rounds: 4

About

Rebuildr is a local renovation company specializing in commercial and residential projects.

Problem

They wanted to position themselves as a friendly and solution orientated company; however the current landscape has been fluttered by competition.

Solution

To set Rebuildr apart, a stylized monogram featuring a small “r” rebuilding into a large “R” was chosen. Paired with a pleasing colour and the font “Stolz” a friendly yet professional mark has been constructed.

Hard hat

ResultsA1 to A4

A1 — 1:1 | Main logo

A2 — 1:1 | Illustration

Image A3

A3 — 1:1 | Merch

ProcessSketches

Image A5

A5 — 2:1 | Process sketches

A6 — 2:1 | Process sketches

RevisionsRounds 1 to 4

Image A7

A7 — 1:1 | Round 1

Initially, the client supplied AI mockups of what they're looking for, worked within those parameters and beyond, Check7 supplied some versions and an alternate that quickly struck home.

A8 — 1:1 | Round 2

With the initial mark chosen, refinement was the name of the game. Blue was chosen to meet the demands of the brief, and also struck a personal favourite chord with the client.

A9 — 1:1 | Round 3

The blue was optimized and perfected, and some work on the border around the monogram was explored.

A10 — 1:1 | Round 4

The border was further optimized, finding harmony with the colour as well. This allowed inverted colour ways to be optimally displayed, without fighting hierarchy and attention.

MoreA11 to A15

Image A11

A11 — 1:1

A13 — 2:1

A12 — 3:1

A14 — 1:1

A15 — 1:1

P2 · Sheet 2 of 4 · Case study

Thrive Electrify Services Ltd.

Category: Marketing design, web, social media
Client type: Electrical contractor
Duration: 2023–2025
Role: In-house digital marketing specialist

The Challenge

Thrive Electrify was growing fast but struggling to communicate its value online. Their website had a high bounce rate, social content lacked engagement, and project information was buried in static images and text-heavy layouts. They needed a clearer digital presence that aligned with their modern, efficient work.

The Approach

Bringing clarity to chaos meant revisiting both the message and the medium. I led a visual refresh of the website, improved user flow, and implemented SEO-friendly content strategies. On social media, I transitioned the brand to a video-forward format to match the fast pace and visual nature of the industry.

The Results

60% → 5–10%

Bounce rateImproved layout and removal of intrusive elements.

30–100

Clicks a monthSEO optimization brought in a steady flow of organic search traffic.

+1–2 min

Page view timeA sign of stronger user engagement.

Video-based social content significantly boosted impressions and made project highlights easier to understand at a glance.

Thrive's shift wasn't just visual—it was structural. Clear graphics made complex services feel accessible, while purposeful design backed by performance metrics proved that good design isn't just beautiful—it works.

P3 · Sheet 3 of 4

DC Fabrication & Design

Project: Logo design
Sector: CNC, fabrication
Final variations: 50+

Fusing years of experience with personal enterprise; DC Fabrication & Design takes on the CNC world. To be represented in such a world, a logo that was unique, solid, and conveyed the versatility of CNC systems was needed. This is achieved through the logo design system, its strong modernist style has versatility built into it; with over 50 final variations this logo speaks to the cutting edge service that is DC Fabrication & Design.

Image 1

1 — Primary mockup

Image 2

2 — Custom pattern

Image 3

3 — Client pick mockup

Image 4

4 — Logo detail

P4 · Sheet 4 of 4

Jubilate

Project: Logo design
Sector: Music, teaching

A distinguished teacher, in a classical field, needed a logo to be represented as such. The iconic “J” is fused with a music note, and its form functionally takes notes from the greats such as Beethoven, Strauss, Hans Zimmer & Monteverdi. A geometric style typeface was chosen to reflect the client's mantra of “consistent but fair.”

Image

Logo

Work Set

All Work