Category: Marketing Design, Web, Social Media
Client Type: Electrical Contractor
Duration: 2023–2025
Role: In-house Digital Marketing Specialist

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Thrive Electrify was growing fast but struggling to communicate its value online. Their website had a high bounce rate, social content lacked engagement, and project information was buried in static images and text-heavy layouts. They needed a clearer digital presence that aligned with their modern, efficient work.

The Approach

Bringing clarity to chaos meant revisiting both the message and the medium. I led a visual refresh of the website, improved user flow, and implemented SEO-friendly content strategies. On social media, I transitioned the brand to a video-forward format to match the fast pace and visual nature of the industry.

The Results

• Bounce rate dropped from 60% to 5–10% through improved layout and removal of intrusive elements.
  
  
• SEO optimization brought in a steady 30–100 clicks/month from organic search.
  
  
• Page view time increased by 1–2 minutes, indicating stronger user engagement.
  
  
• Video-based social content significantly boosted impressions and made project highlights easier to understand at a glance.

Thrive’s shift wasn’t just visual—it was structural. Clear graphics made complex services feel accessible, while purposeful design backed by performance metrics proved that good design isn't just beautiful—it works.