Initially, the client supplied AI mockups of what theyre looking for, worked within those parameters and beyond, Check7 supplied some versions and an alternate that quickly struck home.
With the initial mark chose, refinement was the name of the game. Blue was chosen to meet the demands of the brief, and also struck a personal favourite chord with the client.
The blue was optimized and perfected, and some work on the border around the monogram was explored.
The border was further optimized, finding harmony with the colour as well, This allowed inverted colour ways to be optimally displayed, without fighting heirarchy and attention.